Recently, Sol Analytica evaluated the financing options for a short-term small business loans. We found that American Express Blueprint – formerly the fintech started Kabbage before the Amex acquisition – offers a unique...
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The Secrets to Inspiring Data Viz Use
Businesses of all shapes and sizes are shifting towards data driven culture. The shift starts when leaders recognize the importance of harnessing their data and using it to make more efficient business decisions. Presenting data and...
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Get Results: Timely Truths About How HR Data Drives Revenue
HR often gets left in the dust as startups launch out of their starting gates. Small businesses tend to focus on cash flow and intellectual property rights, rather than competitive advantage or the cost of employee churn. And,...
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New Ways to Harness the Power of Data-Driven Marketing
Data-driven marketing is the new norm in marketing as businesses seek to gain a competitive edge and reverse revenue declines. If used properly, Big Data can offer insights that help you identify your most valuable customers. It can be a...
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Use Customer Profiles to Take Your Marketing to the Next Level
What makes our most successful relationships resilient? Whether your answer is good communication, a long history of trust, or an almost supernatural ability to know what one another needs at a particular time, it all boils down to data....
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5 Ways to Make Your Data Consumable at Scale
Walk into practically any conference room in America today and you are bound to walk into a discussion of some metric or figure or another chunk of information derived from data that the company has collected. The collection and use of...
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