HR often gets left in the dust as startups launch out of their starting gates. Small businesses tend to focus on cash flow and intellectual property rights, rather than competitive advantage or the cost of employee churn. And,...
READ MORENew Ways to Harness the Power of Data-Driven Marketing
by Nick Christou | Mar 23, 2021 | analytics, big data, business strategy, data analytics, data driven decisions, data visualization, predictive modeling
Data-driven marketing is the new norm in marketing as businesses seek to gain a competitive edge and reverse revenue declines. If used properly, Big Data can offer insights that help you identify your most valuable customers. It can be a...
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by Nick Christou | Mar 16, 2021 | analytics, big data, business, business intelligence, business problem solving, business strategy, data analytics, data visualization
Real-time analytics is driving digital transformation in the business world. Today, enterprise companies like Nissan, Land Lakes, and Amazon are leveraging real-time insights from Big Data to maintain a competitive edge, increase...
READ MOREThe Ultimate Guide to Data Integration for Your Tech Startup
by Nick Christou | Nov 24, 2020 | analytics, data, data analytics, data driven decisions, data visualization
Data integration is now an integral aspect of business. With the ongoing competition among industry leaders and more startups gaining traction, more and more businesses are acknowledging the value of data integration. And enterprises that...
READ MOREAll About Data Visualization
by Nick Christou | Oct 20, 2020 | data, data analytics, data driven decisions, data management, data visualization
Data is a powerful tool, but you cannot do much with it if you do not understand what it is telling you. Moreover, simply looking at a slew of stats and numbers may not clarify the information you need. Yet when data is in a logical and...
READ MORE5 REASONS TO SAY GOODBYE TO SPREADSHEETS AND HELLO TO DASHBOARDS
by Nick Christou | Nov 19, 2019 | analytics, data, data analytics, data driven decisions, data management, data visualization, statistical analysis
Once upon a time, spreadsheets were a holy grail and a force to be reckoned with. Spreadsheets revolutionized how business was done by offering a way to collect and organize data. Companies relied on them for almost everything in the...
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