Will 2021 be the year you introduce new innovations into your business? As the global market outlook brightens, every entrepreneur is looking for more opportunities. However, without an effective strategy, your startup may not gain any...
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Use Customer Profiles to Take Your Marketing to the Next Level
What makes our most successful relationships resilient? Whether your answer is good communication, a long history of trust, or an almost supernatural ability to know what one another needs at a particular time, it all boils down to data....
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The Importance of Custom Reports for Marketing Agencies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
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Data Synchronization: How Data and Marketing Work in Sync
Do you run high-converting marketing campaigns? How do you tell their effectiveness? Do you give your customers value for their money when they sign up for your marketing packages? You understand that your clients are interested in...
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3 Key Metrics Boutique Marketing Agencies Should Track
When it comes to marketing, different marketing agencies use different approaches to push their clients’ businesses to the next level. Some marketing experts are naturally creative. Others are mostly data-driven. To thrive in...
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UNDERSTANDING MQL, SAL, AND SQL TO GROW YOUR BUSINESS
Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively....
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