No matter the industry, every business is plagued by uncertainty. Things change fast, and people will always be able to surprise you. Uncertainty can lead to poor decision-making, and the costs can become insurmountable over time. Worst...
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The Importance of Custom Reports for Marketing Agencies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
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8 Specific KPIs to Track for Your Marketing Clients
The key advantage of a boutique marketing agency is a personalized approach. You can uphold this reputation by creating a custom campaign for each client. Every company has a specific set of marketing key performance indicators (KPIs)...
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3 Key Reasons Multi-Touch Attribution Models Are Better Than Single-Touch Systems
Have you made any purchases lately? What convinced you that you chose the best product? How did you learn about it? Through a friend’s Facebook post? Or did you click on an advert while browsing the internet? In the modern-day...
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Data Synchronization: How Data and Marketing Work in Sync
Do you run high-converting marketing campaigns? How do you tell their effectiveness? Do you give your customers value for their money when they sign up for your marketing packages? You understand that your clients are interested in...
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3 Key Metrics Boutique Marketing Agencies Should Track
When it comes to marketing, different marketing agencies use different approaches to push their clients’ businesses to the next level. Some marketing experts are naturally creative. Others are mostly data-driven. To thrive in...
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How Employee Utilization Data Can Make Your Accounting Firm More Successful
Do you run an accounting firm? How utilized is your workforce? What percentage of their time do they spend on non-billable activities? How much is that tanking your organizational productivity? If you do not have responses to these...
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4 Types of Data That Can Turbocharge Your Marketing Agency
All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
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What’s the Multitouch Attribution Model?
Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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The Concept of Data Pipeline Explained
You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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