What makes our most successful relationships resilient? Whether your answer is good communication, a long history of trust, or an almost supernatural ability to know what one another needs at a particular time, it all boils down to data....
READ MOREThe Importance of Custom Reports for Marketing Agencies
by Nick Christou | Sep 29, 2020 | data analytics, data driven decisions, data management, digital marketing, marketing, marketing agency data, marketing strategies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
READ MORE8 Specific KPIs to Track for Your Marketing Clients
by Nick Christou | Sep 22, 2020 | analytics, data analytics, data driven decisions, marketing, marketing agency data
The key advantage of a boutique marketing agency is a personalized approach. You can uphold this reputation by creating a custom campaign for each client. Every company has a specific set of marketing key performance indicators (KPIs)...
READ MOREData Synchronization: How Data and Marketing Work in Sync
by Nick Christou | Sep 8, 2020 | data, data analytics, data driven decisions, marketing, marketing agency data, marketing strategies, marketing strategy
Do you run high-converting marketing campaigns? How do you tell their effectiveness? Do you give your customers value for their money when they sign up for your marketing packages? You understand that your clients are interested in...
READ MORE4 Types of Data That Can Turbocharge Your Marketing Agency
by Nick Christou | Aug 4, 2020 | data, data analytics, data driven decisions, digital marketing, marketing, marketing agency data
All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
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