What makes our most successful relationships resilient? Whether your answer is good communication, a long history of trust, or an almost supernatural ability to know what one another needs at a particular time, it all boils down to data....
READ MOREThe Importance of Custom Reports for Marketing Agencies
by Nick Christou | Sep 29, 2020 | data analytics, data driven decisions, data management, digital marketing, marketing, marketing agency data, marketing strategies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
READ MORE8 Specific KPIs to Track for Your Marketing Clients
by Nick Christou | Sep 22, 2020 | analytics, data analytics, data driven decisions, marketing, marketing agency data
The key advantage of a boutique marketing agency is a personalized approach. You can uphold this reputation by creating a custom campaign for each client. Every company has a specific set of marketing key performance indicators (KPIs)...
READ MORE3 Key Reasons Multi-Touch Attribution Models Are Better Than Single-Touch Systems
by Nick Christou | Sep 15, 2020 | analytics, data analytics, data driven decisions, digital marketing, marketing, marketing strategy
Have you made any purchases lately? What convinced you that you chose the best product? How did you learn about it? Through a friend’s Facebook post? Or did you click on an advert while browsing the internet? In the modern-day...
READ MOREData Synchronization: How Data and Marketing Work in Sync
by Nick Christou | Sep 8, 2020 | data, data analytics, data driven decisions, marketing, marketing agency data, marketing strategies, marketing strategy
Do you run high-converting marketing campaigns? How do you tell their effectiveness? Do you give your customers value for their money when they sign up for your marketing packages? You understand that your clients are interested in...
READ MORE3 Key Metrics Boutique Marketing Agencies Should Track
by Nick Christou | Sep 1, 2020 | analytics, business, data, data analytics, data driven decisions, digital marketing, marketing, marketing strategies
When it comes to marketing, different marketing agencies use different approaches to push their clients’ businesses to the next level. Some marketing experts are naturally creative. Others are mostly data-driven. To thrive in...
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