What makes our most successful relationships resilient? Whether your answer is good communication, a long history of trust, or an almost supernatural ability to know what one another needs at a particular time, it all boils down to data....
READ MOREThe Importance of Custom Reports for Marketing Agencies
by Nick Christou | Sep 29, 2020 | data analytics, data driven decisions, data management, digital marketing, marketing, marketing agency data, marketing strategies
Reports are the pillars of a solid marketing campaign. The key goal of a marketing report is to prove the value of your company’s services. A high-quality custom report can: Reduce client churn by showcasing the value your agency...
READ MORE3 Key Reasons Multi-Touch Attribution Models Are Better Than Single-Touch Systems
by Nick Christou | Sep 15, 2020 | analytics, data analytics, data driven decisions, digital marketing, marketing, marketing strategy
Have you made any purchases lately? What convinced you that you chose the best product? How did you learn about it? Through a friend’s Facebook post? Or did you click on an advert while browsing the internet? In the modern-day...
READ MORE3 Key Metrics Boutique Marketing Agencies Should Track
by Nick Christou | Sep 1, 2020 | analytics, business, data, data analytics, data driven decisions, digital marketing, marketing, marketing strategies
When it comes to marketing, different marketing agencies use different approaches to push their clients’ businesses to the next level. Some marketing experts are naturally creative. Others are mostly data-driven. To thrive in...
READ MORE4 Types of Data That Can Turbocharge Your Marketing Agency
by Nick Christou | Aug 4, 2020 | data, data analytics, data driven decisions, digital marketing, marketing, marketing agency data
All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
READ MOREWhat To Know About Dashboards for Marketing Agencies
by Nick Christou | Jun 23, 2020 | analytics, data analytics, data driven decisions, data management, data pipelines, digital marketing, marketing
For marketing agencies, dashboards are a critical tool. A dashboard presents key performance indicators (KPIs) in a non-technical way that also makes it easy for clients to understand the data and make informed decisions. Despite the...
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