Have you made any purchases lately? What convinced you that you chose the best product? How did you learn about it? Through a friend’s Facebook post? Or did you click on an advert while browsing the internet? In the modern-day...
READ MORE3 Key Metrics Boutique Marketing Agencies Should Track
by Nick Christou | Sep 1, 2020 | analytics, business, data, data analytics, data driven decisions, digital marketing, marketing, marketing strategies
When it comes to marketing, different marketing agencies use different approaches to push their clients’ businesses to the next level. Some marketing experts are naturally creative. Others are mostly data-driven. To thrive in...
READ MORE3 Tips for Protecting Your Real Estate Company Data
by Nick Christou | Jul 7, 2020 | analytics, business intelligence, business problem solving, business strategy, data, data analytics, data management, real estate data
As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
READ MORE3 Ways Data Can Help You Navigate a Recession
by Nick Christou | Jun 30, 2020 | analytics, business, business problem solving, business strategy, data, data analytics, data driven decisions
Data drives business decisions. Businesses can use data to improve product or service features, price products better, market to the right demographic, and even navigate a recession. The data that your business collects can help your...
READ MOREWhat To Know About Dashboards for Marketing Agencies
by Nick Christou | Jun 23, 2020 | analytics, data analytics, data driven decisions, data management, data pipelines, digital marketing, marketing
For marketing agencies, dashboards are a critical tool. A dashboard presents key performance indicators (KPIs) in a non-technical way that also makes it easy for clients to understand the data and make informed decisions. Despite the...
READ MORECOVID-19 BUSINESS IMPACT: HOW DATA ANALYSIS COULD BE THE ANSWER THAT COMPANIES NEED
by Nick Christou | May 27, 2020 | analytics, business intelligence, business problem solving, business strategy
As the COVID-19 pandemic spreads, its effects are felt by all. The economic ripple effects of the closures begin to trickle down to not only the local stores, restaurants, hotels, and retail shops but the millions of workers that are the...
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