As the era of big data kicks into high gear, businesses and organizations are now more focused on how they can leverage the data to gain a competitive advantage. This has, in turn, powered the popularity of data science tools –...
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HOW YOUR BUSINESS CAN USE LOOK-ALIKE MODELING
Everyone is looking for the silver bullet in marketing. What is that one thing that will push our sales over the tipping point? What hidden avenue will be the one that gets us to the easy road. The reality is, that the best way to...
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WHY YOUR COMPANY NEEDS TO BUILD A GOOD DATA STRATEGY
Data is the vital piece to running a consistently success business. In fact that’s worth repeating: Data is the vital piece to running a consistently success business! But for so many, it’s still a complex puzzle. Understanding what...
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7 DO’S & DON’TS FOR POSTING & TRACKING SOCIAL MEDIA FOR YOUR BUSINESS
There is no doubt that social media is a critical tool for a business’s success. It increases awareness and knowledge of your brand, which ultimately creates new clients for your business. Using social media as part of your...
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YOUR GUIDE TO A GOOD MARKETING MIX
Starting and successfully propelling a business to success is no easy feat. It calls for a deep understanding of your target market and on top of it all, a good marketing strategy. That said, you may have an excellent business idea, but...
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