Data analytics is a hot topic in the business world. Even so, it rarely comes up in the legal sector. Many law firms still haven’t taken data analytics seriously—or even know how to. Data usually only comes up in law firms...
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HOW TO COMBINE DATA ANALYSIS WITH STORYTELLING
There is an oft-quoted saying that “those who tell the stories rule the world.” Effective storytelling has the power to adjust viewpoints, change minds, and motivate actions like no other method of communication. Can...
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UNDERSTANDING MQL, SAL, AND SQL TO GROW YOUR BUSINESS
Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively....
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8 TYPES OF MARKETING ATTRIBUTION MODELS YOU SHOULD CONSIDER
To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse,...
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CAPTURING CRITICAL DATA FOR BREWERIES
Craft beer – the tasty, above-average alcohol content, mystical potion beloved by beer enthusiasts around the world. So much so that loyal customers wear their favorite brewery’s logo like a badge of honor and have been known to stir up...
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