Data-driven marketing is the new norm in marketing as businesses seek to gain a competitive edge and reverse revenue declines. If used properly, Big Data can offer insights that help you identify your most valuable customers. It can be a...
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Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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In this era of big data, chances are that you have heard and used terms like machine learning and predictive modeling. For the average person, these terms may actually seem interchangeable. However, in the world of data analysis, there...
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