Accounting firms work with massive amounts of data on a daily basis. Without proper data management and analytic systems in place, it’s difficult for firms to accurately track the most important data. A solid understanding of key...
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SURVIVAL OF THE FITTEST – A REALISTS GUIDE TO NAVIGATING DOWNTURN
Running a small or mid-sized company is like driving a Zodiac inflatable boat from California to Hawaii…in the middle of the night. With only a flashlight to guide you, anxiety can creep up on you in an instant and it can be hard to tell...
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DATA ANALYSIS VS. VISUALIZATION…WHAT’S THE DIFFERENCE?
As the era of big data kicks into high gear, businesses and organizations are now more focused on how they can leverage the data to gain a competitive advantage. This has, in turn, powered the popularity of data science tools –...
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YOUR GUIDE TO A GOOD MARKETING MIX
Starting and successfully propelling a business to success is no easy feat. It calls for a deep understanding of your target market and on top of it all, a good marketing strategy. That said, you may have an excellent business idea, but...
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HOW TO COMBINE DATA ANALYSIS WITH STORYTELLING
There is an oft-quoted saying that “those who tell the stories rule the world.” Effective storytelling has the power to adjust viewpoints, change minds, and motivate actions like no other method of communication. Can...
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UNDERSTANDING MQL, SAL, AND SQL TO GROW YOUR BUSINESS
Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively....
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