Data drives business decisions. Businesses can use data to improve product or service features, price products better, market to the right demographic, and even navigate a recession. The data that your business collects can help your...
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Three Ways to Use Data to Streamline Your Business
Every brand has one endgame: to grow and turn a profit. If you’ve ever set out to achieve a sizable goal in your own life without a plan, you can probably imagine what it’s like to try to create a successful business without...
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COVID-19 BUSINESS IMPACT: HOW DATA ANALYSIS COULD BE THE ANSWER THAT COMPANIES NEED
As the COVID-19 pandemic spreads, its effects are felt by all. The economic ripple effects of the closures begin to trickle down to not only the local stores, restaurants, hotels, and retail shops but the millions of workers that are the...
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UNDERSTANDING MQL, SAL, AND SQL TO GROW YOUR BUSINESS
Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively....
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8 TYPES OF MARKETING ATTRIBUTION MODELS YOU SHOULD CONSIDER
To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse,...
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THE CASE FOR USING A CRM TO MANAGE DATA MORE EFFECTIVELY
If you are unfamiliar with CRMs, a CRM is a Customer Relationship Management system. CRMs are ideal for helping your business to both manage and use data more efficiently. If you do not have a CRM, then you are missing out on an...
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