Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively....
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BEST PRACTICES TO CAPTURE RELEVANT DATA AS A SMALL BUSINESS
If your company can successfully capture and use relevant data, then it can have a dramatic positive impact on your business. In fact, companies that use data analytics effectively experience a 40 percent growth in sales pipelines, and a...
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THE CASE FOR USING A CRM TO MANAGE DATA MORE EFFECTIVELY
If you are unfamiliar with CRMs, a CRM is a Customer Relationship Management system. CRMs are ideal for helping your business to both manage and use data more efficiently. If you do not have a CRM, then you are missing out on an...
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