Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively....
READ MORE
8 TYPES OF MARKETING ATTRIBUTION MODELS YOU SHOULD CONSIDER
To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse,...
READ MORE