Do you run an accounting firm? How utilized is your workforce? What percentage of their time do they spend on non-billable activities? How much is that tanking your organizational productivity? If you do not have responses to these...
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4 Types of Data That Can Turbocharge Your Marketing Agency
All businesses want to grow their reach and revenue. Yet, many marketing agencies struggle to understand the data they collect and how to use it. Thanks to advances in analytical technology and big data, marketers now have access to a lot...
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What’s the Multitouch Attribution Model?
Sometimes, it can be difficult to assess the effectiveness of numerous individual marketing channels. Brands can leverage modern technology to try to track data and use metrics to their advantage, but you need a plan for synthesizing and...
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The Concept of Data Pipeline Explained
You might have watched the iconic movie Charlie and the Chocolate Factory. The film is a legendary classic featuring Johnny Depp (of course!). The first scene we remember is when the high-speed conveyor belt roars up. Exquisite varieties...
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3 Tips for Protecting Your Real Estate Company Data
As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
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3 Ways Data Can Help You Navigate a Recession
Data drives business decisions. Businesses can use data to improve product or service features, price products better, market to the right demographic, and even navigate a recession. The data that your business collects can help your...
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