As a leading data scientist put it: “Without data, you are just another person with an opinion.” This fact applies to all businesses, real estate companies included. With 98 percent of people relying on websites when...
READ MORECOVID-19 BUSINESS IMPACT: HOW DATA ANALYSIS COULD BE THE ANSWER THAT COMPANIES NEED
by Nick Christou | May 27, 2020 | analytics, business intelligence, business problem solving, business strategy
As the COVID-19 pandemic spreads, its effects are felt by all. The economic ripple effects of the closures begin to trickle down to not only the local stores, restaurants, hotels, and retail shops but the millions of workers that are the...
READ MORECHOOSING THE RIGHT GRAPH FOR YOUR DATA
by Nick Christou | Nov 12, 2019 | analytics, business intelligence, data, data analytics, data driven decisions, data visualization, financial reporting
2.5 quintillion bytes of data are produced everyday, transforming it into a visual format that is easy to understand is key to an effective presentation of critical information. Through visualization, text-based data sets that are...
READ MORE8 TYPES OF MARKETING ATTRIBUTION MODELS YOU SHOULD CONSIDER
by Nick Christou | Oct 27, 2018 | business intelligence, business problem solving, business strategy, digital marketing, marketing, marketing strategy
To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse,...
READ MORECAPTURING CRITICAL DATA FOR BREWERIES
by Nick Christou | Aug 2, 2018 | brewery, business intelligence, business strategy, craft beer, data management
Craft beer – the tasty, above-average alcohol content, mystical potion beloved by beer enthusiasts around the world. So much so that loyal customers wear their favorite brewery’s logo like a badge of honor and have been known to stir up...
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